These supporters contribute financially to creators, generally gaining membership benefits in exchange. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Overall creator earnings on the platform have doubled since 2019. For some fans, getting the feels is all the motivation it takes to be more active in your community. earning or expects to earn $5000 Theres nothing quite like having something you can hold in your hands and show to friends. Ill explain why the platform fee varies from 5%-12% in a moment. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? The cookies is used to store the user consent for the cookies in the category "Necessary". It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Tier 2 Bronze. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. You wont get that with the usual Bronze, Silver, and Gold naming structure. - Early access to the new animations. Opt out anytime. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Patreon launched in 2013 with a mission to help creatives monetize their content. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. Well be rolling it out gradually as spots become available. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. But thats a likely scenario. This can also be quite beneficial for you as a creator, too. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. These cookies track visitors across websites and collect information to provide customized ads. Fulfillment is time consuming. Seamless Scaling Series There are also payout fees to consider. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. This can also be quite beneficial for you as a creator, too. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. As we noted above, fans love it when they know you know about them. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. These cookies will be stored in your browser only with your consent. At the end That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. 2.9% + $0.30 for donations over $3. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. But that doesnt mean that your services, content, or member site needs to be basic. Exclusivity is a great benefit to offer in exchange for membership. I dont know if I think their model is sustainable. A good example of this is the Smarter Every Day Patreon account. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Membership Level: My Level Name. To set your membership prices you'll want to make tiers for your patrons to choose from. Supporters on Patreon. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Pins, stickers, prints, and plushies are always popular. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Some creators offer Q&A sessionseither live or over time. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. So you want to know more about membership programs? Since this is an extremely skewed distribution, average and median values are not very informative. Tier 2 everything in tier 1 plus new features. 5. 5. YouTube, How We Support You Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Limited-time offers can work really well for this. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. , Start Scaling On Your Terms - Free Workshop Soon. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. They have 9 types of membership levels for their supporters. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. Its up to you to explain how a membership program benefits both you and your patrons. Other things creators can offer: exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. By clicking Accept, you consent to the use of all our cookies. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier The cookie is used to store the user consent for the cookies in the category "Other. ALL RIGHTS RESERVED. Of course, there is always room to jazz up your membership level names. Here the names for tiered packages are very straightforward. Check out our latest Creator Toolkit for more ideas and insights. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Opt out anytime. Your fans will love the chance to be welcomed into your inner circle. Creators on Patreon have made an estimated. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Polls. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. For established creators and creative businesses looking for a monthly or annual,. Creator page patreon membership levels content materials you can send to a fan in exchange or expects to earn 5000... Naming membership tiers work Patreon enables creators to establish multiple membership tiers registered 79,556 new (. Not in order pick the ones that are right for you ) collect information to provide customized ads all face. 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